Social Media Optimization -SMO 

Our Company Services like Social Media Optimization in Chennai and Social Media Marketing Company in Chennai. Social Media Optimization or SMO has become an integral part of online marketing strategy. Social media marketing allows you to promoting a company website, business or brand through social media by engaging and interacting with existing or potential consumers.

Social Media Optimization (SMO) is one of the powerful ways of generating traffic and popularity for a website through social networks, blogging, RSS feeds, Digg, Facebook, Twitter and many other social networking websites.

Our social media optimization activities include :

  • Develop a social media strategy for your brand
  • Identify the right social media platforms
  • Conceptualize, develop and execute a social media campaign
  • Monitor your social media campaign and work on modifications, based on the results
  • Develop and manage Facebook profile pages and Facebook apps
  • Develop and manage Twitter profile pages
  • Develop content for your blogs and video channels
  • Develop social media press releases
  • Develop crowdsourcing and viral marketing concepts

Reputation management on social media Social Media Optimization will be the right solution to satisfy your needs.The principal intention of Social Media Optimization (SMO) is to create awareness and publicise a product, brand or event. Social Media Optimization comprises social book-marking sites along with social media sites, such as Twitter, Face-book, Linked-in and video sites. Many people have been thinking that SEO and SMO services are identical, but in general they are more different to each other.

SMO services, through social networking sites reach the aimed community and market their brands and products in the most efficacious ways. Social Media Optimization can improve your search engine rankings, your direct and indirect traffic, visits to your site etc. SMO can amend your Brand & Reputation. Social Media Optimization is always an added value to your business. It has become the most popular and effective way of interaction with the end users.

Our SMO Specialist helps to improve your Business web presence, market your products and services through online social networks or social media optimization.

Keeping in mind your target audience and future growth potential ,our team of highly talented and efficiently trained graphic designers use the latest design techniques to create a web presence that furnish end to end solution for all your business.

MywebIndia.com provides SMO services like:

  • Video Promotion
  • Social Networking
  • Blog Commenting
  • Blogging

 

Mobile application development

Android app & IOS app

Mobile application development in chennai offers a huge opportunity since its growing like crazy and is still in its nascent stage.

  • We're here to assess your mobile development needs, whether that be a responsive website, a stand-alone mobile website, or develop an app for either iPhone/iPad/Android devices.
  • We have the in-house capabilities to plan, design and develop for mobile devices.
  • Our experience goes beyond mobile and into all aspects of website design, development and online marketing. We will not only build you a mobile marketing tool, we will make it succeed.

For each app or mobile-friendly website, we go through an intensive planning process, which focuses on the needs of the user and ensures that their mobile experience will be conducive to achieving your business objectives.

The decision to go with a native app, responsive design or a mobile web app really depends on several factors including business objectives, technical requirements, budgets and who you're trying to reach.

Creating a website that works well both on mobile devices (of varying screen resolutions) and desktop computers does incur additional costs, but the cost of lost opportunity far outweighs that of the cost of accommodating mobile devices - especially considering the rapid growth of mobile adoption in the coming years.

Mobile visitors are task-focused

That means that when a potential customer visits your website on a mobile device, they are doing so for a specific purpose, such as call you, look for a piece of information, or need to get something from your website that very moment. Making their experience as enjoyable as possible will benefit you greatly.

Mobile Apps are used for business

Nearly three-fourths (72%) indicated they use mobile apps in their business, with roughly four in ten (38%) reporting they could not survive - or it would be a major challenge to survive - without mobile apps.

Smart phone users are wealthier

A greater proportion of smartphone visitors are of the wealthy kind. It is likely to be in your best interest to serve these visitors very well.

It's another chance to differentiate yourself

The development of mobile websites has been slow by many companies. Why not be one of the first in your niche to adopt this strategy? It will set you apart, especially when you're competing for eyeballs from search engines. A visitor comparing your website to others' on a mobile device is much more likely to go with yours over a competitor's non-mobile-friendly website.

Do you need a separate website?

Often, the question comes up about whether you should have two or three different websites (one for each type of device: mobile, tablet, and desktop). We recommend that you have only one website that can adapt to all three. You have three primary options when considering how to go about building a mobile website:

Responsive website design

This is where your website adapts to any given screen resolution. The website can adapt to tablet screen resolutions as well as mobile. This option requires more upfront planning than a typical website would since website content elements must be considered and given priority as screen sizes shrink. Responsive design websites are recommended as best for search engine optimization.

Separate style sheets

This is where you have one URL, but where (CSS) style sheets are modified depending on the device type that is accessing your website. This means using the same html code, but switching the style sheet that is used. It requires slightly less planning time than responsive websites.

Separate websites

This is where you have a mobile website that is found at, for example, m.yourwebsite.com, and a desktop website found at www.yourwebsite.com. The website redirects users to the correct URL based on what device they are on.

Do you need a mobile app or will a mobile website be enough?

It may not be clear whether you need a mobile application. Most businesses will do fine with simply a mobile-friendly website, but there are cases where an app can take user engagement to a new level, resulting in a positive return on the investment in app development.

Will users benefit from 24/7 access to your content? If yes, then a mobile app may be the way to go. Examples of such content-delivering apps are Facebook, the NYTimes app, and any RSS reader apps.

Will users benefit greatly from offline access to your content? If yes, then an app is the way to go. Apps can be accessed when users are not connected to a cell network or Wifi.

Is your app idea for a game or utility? If yes, then a mobile app is definitely the way to go. Utilities such as voice recorders, photo editors, and games make perfect apps.

 

SEARCH ENGINE MARKETING - SEM

MyWebIndia.com is well developed to Search engine optimization company in chennai. The Search Engine Marketing is a process that has to be carried out carefully by taking care of different aspects in mind and will take a reasonable timeframe to yield results.

Search engine marketing or SEM is a different way of promoting your website in same search engines by pay per click campaigns offered by same search engines where you can display your sponsored result in every relevant search page results which is an immediate take off to your website. We offer different plans to promote your website through SEM based on your monthly or daily budget. The specialty of taking SEM services with us is we take care of each keyword which the user searches and clicks your ad and each buck you spent for it. So we guarantee that your money is utilized in most efficient way to promote your site.

Search engine marketing(SEM) is the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.

Few of our SEM activities includes the following

  • Custom Website Design
  • Multiple AD creations
  • Adding keywords
  • Fixing daily budget
  • Creating image and animated ADs
  • Bidding individual keywords
  • Keep track of budget of keywords
  • Keep track of AD positions
  • Cross website advertising
  • Frequent keyword additions
  • Regular campaign optimization

The perfect advertising medium for reaching a wide audience across one or multiple countries is the Google Adwords. Google PPC or Pay per click search engine management is the quickest way to drive targeted traffic to your website and increase sales and introduce new products or services. However, the challenge of a properly managed AdWords campaign is to advertise your product or services to your targeted audience in such a way that the advertising cost of getting a client is less than the profit you make from a sale.

PPC advertising is not merely a matter of outbidding your competitors to get the top spot on Google. Your keywords have to meet a Quality Score (QS) based on the importance of your keywords, ads and the landing page you use.

When you might need a PPC search engine management services

  • Your click through rates on your ads are very low
  • Your Quality Score is poor and it negatively affects your bid prices
  • Your first page bids are high
  • Your ads do not show ,only very rarely
  • Your landing pages are not converting

 

SEARCH ENGINE OPTIMIZATION - SEO

MywebIndia.com is a Search Engine Optimization Company in Chennai. Our services like SEO Companies Chennai, Online Marketing, Internet Marketing and Social Media Marketing company in chennai. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's natural or unpaid i,e organic search results. In general, the earlier or higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. SEO may generate an adequate return on investment.(ROI).

As an Internet Marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.Optimizing a website may involve editing its content, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.

The search engines are very intelligent and powerful. Once the search engine has done its crawling to a website means, it will list the website into its search result page. Note the search engine will list the website for its relevant search only.The tricky part is how you are going to push your website to search engines? Our team of expert professionals are there to see that your website is listed in the main search engines like google,bing etc whenever there is a relevant search involving your business.Our professional SEO Expert will optimize your website from scratch, make it search engine friendly website or blog and enable it with the needed tools that will list your website to stay many steps ahead of your competitors in the search engine's search result.

Now there is no stopping you from getting a huge traffic from search engines!

Our wide experience in the vast world of web allows us to tailor our ideas to fit our clients' marketing needs. They are behind many successful web projects, with great positioning of thousands of keywords and millions of indexed pages. Our experts are distinguished with high professionalism in the optimization of each project in which they participate.We strongly believe in ethical SEO standards and adhere to all established standards in its application on that site work. All the techniques that our experts applied are fully in compliance with major search engines Webmaster Guidelines and do not represent any danger to your site. Our services may only reinforce your company's reputation and position of your sites in most popular search engines.

We offer transparent optimization services, which are specifically tailored to fit your need. In addition, we provide our customers the opportunity to constantly monitor the position of their web site in SERP (Search Engine Results Pages), by drawing up detailed daily, weekly and monthly SEO reports.Our goal is to provide quality targeting traffic to your site by achieving high positions in most popular search engines (Google, Yahoo and Bing) organic search by continuously improving the online reputation of your company or brand.

Few of our SEO activities includes

  • Website analysis
  • Design and content corrections
  • Keyword analysis
  • Competitor analysis
  • Page rank improvement
  • New page and content suggestions
  • Adding title and other meta information
  • Search engine friendly URLs and navigation
  • XML sitemap generation
  • Search engine submissions
  • Directory submissions
  • Back link generation
  • Industry specific URL submission & more...

 

EMAIL MARKETING

MywebIndia.com Offers at Affordable price of Bulk Email, Email Marketing Campaign, Email Marketing Services in Chennai India. For a long time now email marketing campaigns have been the most popular way of reaching out to your target audience. While there are those who think that email marketing has been done to death but the fact is that it offers personalized marketing right into the hands of the customers. The success of email marketing is dependent on how it is planned, designed and accordingly the content developed for it.

Offers email marketing services, from developing the marketing campaign, designing the emails and their content to executing the campaign. We spend time understanding your business and your customers before we develop an email marketing campaign that will be effective as well as successful.